Brochure Evaluation Tool

	4	3	2	1	Points
Writing - Organization	Each section in the brochure has a clear beginning, middle, and end.	Almost all sections of the brochure have a clear beginning, middle and end.	Most sections of the  brochure has a clear  beginning, middle  and end.	Less than half of the sections of the brochure have a clear beginning, middle and end.	_____
Writing – Grammar	There are no grammatical mistakes in the brochure.	There are 1-2 grammatical mistakes in the brochure	There are 3-4 grammatical mistakes in the brochure.	There are several grammatical mistakes in the brochure.	_____
Content - Accuracy	All facts in the brochure are accurate.	99-90% of the facts in the brochure are accurate.	89-80% of the facts in the brochure are accurate.	Fewer than 80% of the facts in the brochure are accurate.	_____
Graphics/ Pictures	Graphics go well with the text and there is a good mix of text and graphics.	Graphics go well with the text, but there are so many that they distract from the text.	Graphics go well with the text, but there are too few and the brochure seems "text-heavy".	Graphics do not go with the accompanying text or appear to be randomly chosen.	_____
Attractiveness & Organization	The brochure has exceptionally attractive formatting and well-organized information	The brochure has attractive formatting and well-organized information.	The brochure has well-organized information.	The brochure's formatting and organization of material are confusing to the reader.	_____